In recent weeks, I have discussed marketing plans, marketing strategy, and audience research, as these are foundational elements for building a strong brand. Another important aspect in your video advertising and content creation business is marketing research. Creators need to harness the power of marketing research skills as they are a vital part of a thriving business. This article will explore guidelines for establishing your marketing research questions and how to execut

Confused Man In  our fast-paced digital world, creators and customers understand now more than ever the value of building meaningful connections built on trust and respect. As digital businesses, it is vital that we create a healthy and communicative workplace for not only our clients but also our team members, as it is the foundation of a successful business. That begins with transparency between you and your team. In this article, I will discuss a few aspects of how I commu

Confused man in a digital space While building your personal brand, it’s also important to learn how to stay up to date with the increasingly digital world we all live in. I have discussed topics related to marketing plans and your audience. Now, I want to change directions a little and talk about how to stay digitally ready in your video advertising industry. Digital Readiness Being digital-ready is a concept used to describe your or your company’s ability to implement, adap

Screens with media advertising During your journey to building your professional brand, you will need to create a space to showcase your work, and you as a professional in the video advertising industry. This can most easily be accomplished by creating a website where you can share your work and insights with the world. Today, we will look at a few tips to build a website using the experience I have gained building this website and the blog that you are reading right now! Ste

Yanyn San Luis Data Storyteller Award-winning professor of AI & Marketing Florida International University The Win Woman “Digital creators build long-term value when they stop thinking like content producers and start thinking like brand architects. Sustainable growth comes from a clear positioning strategy, defined audience, and a repeatable value proposition that extends beyond any single post or platform. Marketing strategy turns attention into

Vera Bredemeyer Cinematographer/ Editor Florida Free Speech “For me the best way to gain some visibility was to say yes to as many projects as I could. Working consistently, posting my work, and making friends along the way opened many doors for me.” Interested to learn more? Click the button below for the full article

Thomas Goss Filmmaker & Visual Artist Thomasgossfilms “From my experience the easiest way to succeed in the media landscape is to center your work around something you're passionate about. Something you could talk about for hours y'know. If your content is rooted in this subject matter, you really care about it does many things for building your brand. For starters, your work becomes based in something that you really care about and making more of it is not only

Maria Gonzalez Creative Strategist Phiston Technologies “Digital creators have something many brands spend years trying to build: a true community. Through consistent branding, authentic storytelling, and strategic audience engagement, creators transform trust into long term value. By staying true to their identity, they foster genuine connections that go beyond transactions, creating loyalty and lasting relationships. When brands partner with

Anastasia Da Silva Social Media & Digital Marketing Specialist Shoma Group “It is important for digital creators to stay up to date with trends and industry news by using the power of social listening. As a creator, you can learn a lot from the conversations happening on your own feed; through engagement, comments, and DM’s. These insights can inspire creative concepts, help you connect with your audience, and identify gaps in how your brand is

Digital creators are producing exceptional content online now more than ever in the digital world, yet many still struggle to build a long-lasting brand and audience. Often, this is not due to a lack of quality in the production, but a lack of planning and understanding of what is being said, and to whom.  As many of you know, the online space is becoming increasingly saturated with high-quality content, creating a unique challenge for digital creators - producing polished co

AI in a group of letters The rise of AI has been a topic of discussion for all industries, as businesses and employees are starting to question the impact AI will have on the job market and workflow in the coming years. Currently, companies are implementing ways in which AI can replace the work traditionally accomplished by human employees, as AI is effective in these industries . What about the video advertising and content creation industries? Today, we will discuss possibl

A w oman with a camera on screen in front of a crowd Within the vast world of social media, content creators and video marketers may find themselves at odds with how to market to their audience. How do we know our videos reach the desired crowd? To understand this, we need to understand Crowdculture and how it can be used for video content advertising and content creation. What is Crowdculture? The first step in creating this marketing strategy is understanding what Crowdcult

A man with headphones staring at nothingness As Video Advertisers, you most likely were taught the importance of delivering your message through thoughtful visuals, audio, composition, and design. Although those are the foundation of creating impactful content, an equally important aspect that isn’t given enough attention is what I call the Power of Silence in video. Today, I will discuss examples of this in advertising and how you can implement it in your own work. Silence T

In today's fast-paced world of advertising and 10-second attention spans, it has become increasingly challenging to create content that captures attention. Marketers today have a unique challenge ahead of them: create content that is noticed in the crowd of millions. What about using other methods of marketing to get your content noticed? Is it ethical to trick the viewer into seeing your content? Today, we will analyze the Trojan Horse Marketing tactic and whether it belongs

In this digital age, content creators are familiar with utilizing online platforms to showcase their work. They understand that a clear and user-friendly online presence is imperative to the success of their content. Although this may seem like the basis for a successful digital media career, it can quickly fall into chaos and stagnation without the correct marketing plan in place. This post will introduce a must-have marketing plan to ensure your video projects move beyond

The buying decision process is the first part of gaining a potential customer. As video production specialists, it is imperative to understand this aspect of buyer psychology to correctly utilize video advertising. Need Recognition According to brand strategist Anthony Miyazaki, the first step in this process is the need or desire for something. In video production, this may be a video advertisement that the potential buyer sees online, which creates a need or desire for that

Last week, I discussed audience research and how video advertisers can use marketing research to better understand their viewers. However, another important aspect of finding your audience is understanding how to speak their language through applying the principles of Linguistic Mirroring . Speaking The Viewer’s Language Part of being convincing to your audience is first understanding how we can speak their language. By that, I mean the way you communicate your message to you

As the quantity of online content increases, so does the challenge for video marketers as they work to create engaging content for their viewers. As we work towards this goal, it is important to first understand the foundations for creating content - our audience. Today, we will look at how we can research what our viewers want by using B2B (Business-to-Business) client research to thrive in the video marketing industry. What is B2B Research? Before we start creating content,