Generating Customer Leads With The AIDA Model

In today’s digital landscape, navigating ways to build a customer base has become increasingly difficult to achieve. With millions of users worldwide, the online world is one of the most powerful tools you can use in digital advertising, but it is also a highly saturated environment for finding customer leads. This article will focus on how you can create advertising for your advertising website using the AIDA model.

Defining Customer Leads in Digital Advertising

Customer leads are people and organizations interested in your product or services. You have a customer lead when someone is interested in what you have to offer. The key part of this is gaining the interest of the viewer in such a way that they are willing to learn more about your company website and eventually make the purchase (or email sign-up!)

The AIDA Model

This model is an abbreviation for awareness, interest, desire, and action, and is used as a framework to depict how customers interact with products and services as they travel through the customer’s journey. If you would like to learn more about the customer’s journey, check out this link. Using this framework will help guide you through the needed steps to help you on your way to building customer interest. While thinking of your marketing strategy, take a look at the following:

• Awareness: How can you build more awareness of your brand in your target audience?

• Interest: How can you create interest in your potential customers?

• Desire: How can you create the blueprint for your customers to want your service?

• Action: How do you get your customers to take action for your service/product?

Asking these questions using this model will help you create a strategy for achieving your business goals.

How to Build Leads

With the understanding of customer leads and the AIDA model, let’s take a look at how to apply these concepts to actionable insights for your brand website. To start, it is important to generate traffic to your website. There are different ways of getting traffic:

Unpaid referrals: Links on Socials, blogs, etc

Digital Word Of Mouth: Users sharing their awareness of your brand

If you are just starting out and have a tight budget, these two types of referrals are a great way to build brand recognition in the digital space. A great way to get more viewers aware of your brand is to focus your efforts on making your brand public. Your website can obtain traffic from links in your social media account and your professional online presence, such as LinkedIn, where users can see your brand on a daily basis. Digital word of mouth is another great option for users to spread your brand name around. This can be assisted by actively creating content online to circulate on the algorithm. What are some ways you can implement these concepts into your advertising plan?

Real-World Example

For an example of how to generate traffic to your website, I will use an example from my time when I worked as a marketing assistant for a water treatment company. This company relied heavily on word of mouth and Facebook advertising for its customer leads. When I created the website, I knew I needed a way to drive traffic that would ideally lead to customer interest and them contacting the company.

To do this, I created several Facebook posts containing the website and advertising to customers about the different services offered on the site. Once this was posted, many users who follow the company's Facebook page shared the post to their friends, and that process would repeat as long as the posts were trending. This led to over 100 new visits to the website, and several potential customers contacted the company for service.

In the beginning, very few people were aware of the website, but by utilizing a preexisting social following of the company, I was able to create more customer leads and greater website traffic. Use this example to think about ways you could monetize your current tools to create more traffic, customer leads, and sales.

Check out my recent post here.